How to Write Meta Descriptions That Rank and Convert

Keep it under 160 characters

Search engines often truncate longer descriptions. Use our Character Counter and Meta Tag Generator together.

Match search intent

If the query is transactional (“merge pdf free”), say free, online, and no signup. If informational, promise a clear answer.

Include a soft CTA

Invite the click without clickbait: “Try ToolPanda’s free merge tool in your browser.”